Privacy policy

Last updated: 30 April 2026

This Privacy Policy explains how Naturally Bovine Australia ("we" "us" or "our") collects, uses, discloses, and manages personal information through our website located at [naturallybovineaustralia.com.au] ("the Website").

We are committed to protecting your privacy in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). This Website is used for brand presentation and B2B lead generation only. We do not sell products directly online, process payments, or require users to create accounts.

1. Information We Collect
Information you provide to us when you contact us through our Website (for example, via an enquiry or contact form), we may collect:
• Your name and the name of your business or organisation
• Your email address and phone number
• Your role or job title
• The nature of your enquiry or business interest
• Any other information you choose to include in your message

Information collected automatically
When you visit our Website, our hosting platform (Shopify) and analytics tools may
automatically collect certain technical information, including:
• Your IP address and general geographic location
• Browser type and version
• Device type and operating system
• Pages visited, time spent on pages, and referral source
• Date and time of your visit

This information is collected via cookies and similar tracking technologies. It does not
typically identify you personally and is used solely to understand how our Website is used and to improve its performance.

2. How We Use Your Information
We use the personal information we collect for the following purposes:
• To respond to your enquiries and communicate with you about potential business
opportunities
• To assess whether our products and services are a suitable fit for your business
needs

• To send you relevant information about our products, services, or industry updates
(where you have consented or where permitted by law)
• To improve the content and performance of our Website
• To comply with our legal and regulatory obligations
We will only use your personal information for the purpose for which it was collected, or for a directly related secondary purpose that you would reasonably expect.

3. Disclosure of Your Information
We do not sell, rent, or trade your personal information to third parties. We may share your information in limited circumstances, including:
• With our employees, contractors, or advisors who need it to perform their role and
who are bound by confidentiality obligations
• With Shopify Inc. as our website hosting platform, which processes limited technical
data in accordance with its own privacy policy
• With analytics providers (such as Google Analytics) to help us understand Website
usage
• Where required or authorised by Australian law, regulation, or a court or government
authority

Where we share information with overseas service providers (for example, Shopify is
headquartered in Canada), we take reasonable steps to ensure those parties handle your information in a manner consistent with the APPs.

4. Cookies and Tracking Technologies
Our Website uses cookies and similar technologies to operate correctly and to collect the usage data described above. Cookies are small text files stored on your device by your browser. You may configure your browser to refuse cookies or to alert you when cookies are being sent. Please note that disabling cookies may affect the functionality of some parts of our Website. By continuing to use our Website, you consent to our use of cookies in accordance with this Policy.

5. Data Security
We take reasonable steps to protect the personal information we hold from misuse,
interference, loss, unauthorised access, modification, or disclosure. These steps include password-protected systems, secure hosting infrastructure provided by Shopify, and limiting internal access to personal information to those who need it.
While we take data security seriously, no method of transmission over the internet is
completely secure. We cannot guarantee absolute security and encourage you to contact us promptly if you have any concerns about the security of your information.

6. Retention of Information
We will retain personal information only for as long as is necessary to fulfil the purposes for which it was collected, or as required by law. Enquiry and contact records are generally retained for up to three (3) years unless an ongoing business relationship is established, in which case records will be retained for the duration of that relationship and for a reasonable period thereafter.

7. Access and Correction
Under the Privacy Act 1988 (Cth), you have the right to request access to the personal
information we hold about you, and to request that we correct any information that is
inaccurate, out of date, incomplete, or misleading. To make an access or correction request, please contact us using the details in Section 10 below. We will respond to your request within a reasonable timeframe and in accordance with our obligations under the APPs. In some cases, we may decline a request where permitted by law, and will explain our reasons if we do so.

8. Marketing Communications
If you have provided us with your contact details and expressed an interest in our products or services, we may contact you with relevant business information. You may opt out of receiving such communications at any time by contacting us directly or by using any unsubscribe mechanism included in our communications. We will action all opt-out requests promptly.

9. Links to Third-Party Websites
Our Website may contain links to third-party websites or resources. This Privacy Policy
applies only to our Website. We are not responsible for the privacy practices of third-party websites and encourage you to review their respective privacy policies before providing any personal information.

10. Contact Us
If you have any questions or concerns about this Privacy Policy, or if you wish to make a privacy complaint, please contact us at:

Naturally Bovine Australia
Email: admin@naturallybovineaustralia.com.au
Address: 13 Scenic Road Young NSW 2594

If you are not satisfied with our response to a privacy complaint, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au or by calling 1300 363 992.

11. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal obligations. When we do, we will update the "Last updated" date at the top of this page. We encourage you to review this Policy periodically. Continued use of our Website after any changes constitutes your acceptance of the updated Policy.

© 2026 Naturally Bovine Australia. All rights reserved. This document is provided for informational purposes and does not constitute legal advice. Consider having this policy reviewed by a qualified Australian privacy lawyer before publishing.